Email Marketing – a killer tool in your online marketing

Email marketing remains a highly effective tool in your online armoury, and offers a number of benefits compared to other delivery channels:

• It’s highly cost effective, in turns of its cost per 1000 reach.
• It can be created relatively quickly, offering great flexibility.
• It can be used to put a direct offer in front of your prospects and customers.
• It can be used as a highly effective relationship tool in both nurturing new customers and building depth of relationship with existoing customers.

An email marketing campaign can be deployed quickly and provide real time results, with the ability to measure:

• Who opens it.
• When they open it.
• What they look at and click on whilst viewing the mail.

It’s easy to test different approaches and message types, or even the design of the e-shots.

It’s easy to target and segment your audience without massive expense.

The bottom line is that people now spend more and more time on email, and though, in and of itself, email marketing no silver bullet, used as part of an integrated online marketing strategy can be highly effective in generating business improvement results.

Give The Dog A Bone, offer an integrated email marketing programme, including:

• Developing the campaign and messages.
• Identifying the target audience.
• Undertaking the creative and design.
• Building and sending the eshots, using send mechanisms and servers designed to avoid as much as possible spam filters and controls.
• Full monitoring and reporting on results.
• Testing of different concepts and designs to maximise open and clickthrough rates.