Internet Strategy and Planning

As with anything in business if you’re going to get the most of any resource you use, you need to have a strategy in place in terms of how you’re going to use it. The internet is now different……….you need a clear internet strategy to ensure that you profit from your online activities.

Unbelievably many companies even now don’t have a website, and many of those that do think it’s enough just to get a website up.

That every business should at least have a website is beyond question, but important business questions have to be asked before committing to any internet based activity...

• How does the internet fit into your overall business strategy? What part does it need to play?
• How does it fit in with your overall brand plan?
• Who are you key customer targets? Where are they looking online?
• What messages does it need to support?
• What objectives does it need to deliver against……brand messaging, lead generation, sales?
• Who are your key competitors? What are they doing? Who are they targeting?

Before an effective marketing plan can be constructed and implemented these key strategy elements have to be addressed.

Online Marketing Plan

The online marketing planning stage is where we get more granular…..really into the detail.

This includes:

• The keywords and phrases to be targeted.
• How these map into the overall architecture and structure of the website.
• Identification of potential link partners, and how to turn them into actual partners.
• Analysis of available analytics statistics.
• The actual website design, which is influenced by a number of factors, including the target audience and the objectives you need the site to achieve for you.

Call or email now for an initial FREE Strategic assessment.’