Mobile Web usage continues to grow in importance

Again, some quick stats will help to quantify the growing importance of incorporating mobile web applications into your internet marketing strategy:

• There are over 15 million mobile users in the UK.
• Over 90% of UK mobile subscribers use their phone each month to send a text.
• 32.5% of them use a mobile web browser.
• Smartphone sales increased by 48.7% to 54.3 million in the first three months of 2010.
• Smartphone usage grew by 70% over the same period with the UK showing faster growth than any other country in Europe.

The mobile web is et to continue as a major growth area in terms of the internet and the convergence of different types of media.

Two ways to get mobile

To make things even more complicated there are two ways to make your business most effective on mobile platforms:

• Mobile Applications
• Mobile websites, designed specifically for viewing on mobile devices

Mobile Applications

Each of the major smartphone platform providers, Apple, Android (Google) and Blackberry now provide a range of applications (apps) for download with currently over 400,000 being available.

Your business could, believe it or not, have its own mobile app, from as little as little as £50 per month, providing you with a convenient way of staying in touch with your clients whilst they’re on the move and pushing information and offers to them... literally landing your messages right in their hands…and giving them the opportunity to respond interactively with you.

Mobile Websites

As the terms suggests mobile websites are websites that are designed specifically for mobile devices. Whether a mobile app or a mobile website is the best option for you, or indeed a combination of both, what is clear is that to ignore the potential offered by a mobile strategy is likely to severely inhibit your opportunities for growth in your online strategy.

Mobile web advice from Give The Dog A Bone

We’re able to advise on the mobile solution that will be best for your business, and more to the point provide a solution that integrates and dovetails within you’re your overall internet strategy. We demystify what to many seems like daunting technology and advise in plain language about what a mobile strategy can do, and more importantly how to do it.

Call us now, from your mobile, wherever you may be, for an exploratory chat on how we can help.