Google Adwords and Pay Per Click as a marketing tool

Though we would always advocate a strategy that focuses on organic search success with an effective SEO programme, there is no doubt that a well thought through and structured Pay Per Click (PPC) campaign has its part to play.

If you rely solely on pay per click advertising to generate your business on line you run a risk, as you will always be prey to competitors who may enter the market with deeper pockets and a more aggressive approach. However, our extensive experience tells us that a structured and controlled PPC campaign can help even the smallest businesses generate increased brand awareness, and, even more importantly, revenues online.

As an approved Google Adwords partner we offer a complete programme of activity that includes:

• Keyword research and analysis, providing recommendations on the highest volume and most profitable keywords.
• Creating effective advertising copy that sells. Though it might be tempting to think that this is easy, the change of one simple word in Google ad copy can make a dramatic difference to Click Through Rates, and purchase rates. It’s therefore important to understand th best way to write copy for your Adwords proramme.
• Through split testing we can test the impact of different ad versions on CTR and purchase rates, constantly honing your campaign until it achieves maximum returns.

Tactical Use Of PPC Advertising

We know for our own experience and through research stats that natural search provides greater profile and prominence than that provided by paid search. However, we analyse your particular competitive situation and business goals and will recommend a paid search programme if we believe it has a part to play in your overall online marketing efforts. For example it may be highly appropriate when establishing a new web presence targeting keywords and phrases that may require a sustained programme of SEO activity over a period of time before meaningful results are achieved due to the competitiveness of a particular market. In such instances PPC can be used to gain immediate online presence whilst your natural, organic results have chance to build up and impact, which can sometimes take up to 3 months.

Pay Per Click as part of integrated online marketing

Whatever you particular requirement our tried and tested diagnostic tool puts us in position to advise on the best overall approach and ensure that you are not left in that worse case scenarios of spending hundreds of pounds per month on a pay per click campaign without understanding cause and effect, but fell that if you stop your PPC activity your business will somehow suffer.

If, you’ve thought of PPC, but never had the confidence, or knowledge, to see if it can work for you,
You already undertake PPC, but you really aren’t sure what it’s doing for you, or
You don’t understand it, don’t trust it or have rejected it wirhout properly considering it...

CALL US NOW on 01565 740165 for a free review of your online marketing plan.