Social Media Marketing

Social Media Let us take control of your time spent on this and demystify it at the same time.

Beware the hype out social media marketing... but don’t miss valid opportunities

There’s a lot of hype out there about social media marketing, mainly from so called “gurus”, and the importance of social media to your business. To them it’s a cardinal sin if you don’t have a vibrant social media strategy in your business.

The truth is that though social media is becoming more entrenched in our daily lives, it’s not necessarily something that you need to having sleepless nights about right now.

Yes there are valid opportunities that may be available to your business from social media channels, but there are also, depending on how developed your online strategy is, plenty of other things that are probably more critical for your business to get right now and offer more immediate profit development opportunities online.

A survey sampling a range of businesses in September actually does indicate that 83% of companies expect to spend more on social media marketing over the coming 12 months. However, in the context of overall marketing spend the sums involved will be in reality very modest.

Give The Dog A Bone………your social media marketing guides

At Give The Dog A Bone, we’re realistic about the short term marketing prospects for the application of social networking strategy in your business. We’re simply not interested in creating a social media marketing strategy just because there’s a lot of hype about it. You may be sitting there thinking that you really do need to jump on the social media band wagon, and in danger of sending unnecessarily just to feel that you’re doing something.

We’ll give you an honest assessment of what opportunities are available now, if any, for your business to take advantage of in the social media world.

This will include:

• Assessment of your overall internet marketing strategy and spend.
• Identification of what you priorities should be across all internet marketing channels. It simply doesn’t make sense just to look at social media in isolation; they have to be considered as part of a whole internet marketing approach.
• Identifying who your target customers are, and where they are currently at online. Then and only then is it possible to make any recommendations about what your potential social media marketing plan should look like. After all if your target audience isn’t using Facebook, for example, why would you want to focus any resource or budget there?
• We will advise where to spend your time, and how much time to spend, bearing in mind that your could spend your entire life on one social networking site or another, from Facebook to Twitter to Linkedin to Diggit…….the list of social media sites is almost endless.

Don’t chase blindly with the crowd being whipped into a frenzy by self promoting social media gurus. Get some common sense, insightful input from Give The Dog A Bone and find out if you can make social media marketing work for you.